Bajaj Avenger: Company to launch all new Cruiser Bike soon

Yesterday, we brought you the news that Bajaj has decided to mix it up a bit and launch the Pulsar 200NS in 4 new colors. Today we bring you more news from the Indian Bike giant, this time concerning its bigger but less popular brother, The Avenger.

Bajaj has officially announced that they will be a showcasing a concept version of a cruiser bike, which they have been working on at the AUTO EXPO in Noida Feb’2014. This would be Bajaj’s latest attempt into the cruiser sector of biking, following into the footsteps of Avenger.

Bajaj Avenger 220: Red Variant

The Red Variant of the currently available Avenger 220

The Avenger 220 is a 4-stroke, single cylinder, DTS-i, oil-cooled bike. Its max-torque is 17.5 @ 7000 while max power clocks at 19.03 @ 8400. Currently you can buy the Avenger at the ex-showroom price of Rs. 79,062 in Mumbai and Rs. 79,478 in Delhi. The Avenger 220 launched in July 2012, serves as the cheapest available option in the cruise biking section of India today. Intially unchallenged, it now faces stiff competition from more renowned cruise biking brands like Harley and Royal Enfield.

Bajaj have clearly stated that this new concept will not be an updated Avenger. Instead, it will be a complete new franchise for Bajaj, even the aesthetics of the Avenger might be ditched for something brand new. Its unclear if the new bike, when release will replace the Avenger or if it will be sold alongside it. We haven’t got a look at the concept, even on paper so we guess we would have to wait till the Auto Expo 2014.

The Up Side:

Ever since Pulsar became the poster child for Bajaj, they have seldom paid attention to the Avenger and the cruiser bike section in general. However, with Royal Enfield revived, and Harley Davidson functional with almost 12 stores in India (more on that here), Bajaj might finally decide to up the ante. Knowing Bajaj, their latest entry into the cruiser bike section will be entry level, and would attract cruiser bike enthusiasts who don’t want to break their child’s college fund to buy a bike. This does not mean it would be a bad bike, if anything Bajaj products are reliable, and we at RiderZone swear by our Pulsars till the cows come home.

The Down Side:

Unfortunately, Bajaj does not intend the bike any time soon. When asked when they intend to release the new beast, they gave a ball park figure of around 2 years. So, if you start from the Auto Expo in 2014, we can expect the publicity to start somewhere mid 2016. We at riderZone think that this might be a little too late, and by that time Royal Enfield, Harley and even Triumph might be sitting over most of the Indian market. This could reduce Bajaj’s latest offering to a fate similar to Karizma (an awesome bike overshadowed for most part by Pulsar), and given Bajaj’s tendency to ignore their not so successful projects, we just might have another Avenger on our hand.

What do you think? Is launching a new cruiser bike into the market this late a good idea by Bajaj. Should the Avenger be discontinued, or should it be given a new lease of life, not unlike the Pulsar brand? Sound off in the comments.

UPDATE: Bajaj has finally displayed the Pulsar 400CS, which has taken everyone by surprise. It isn’t a new Avenger, or a cheap Duke 390. Check out this post for more details.

UPDATE 2: Well, this sucks, but looks like 400CS will just remain something to jack-off to, until 2015 at least. No word from Bajaj about launching this bike, and no test mules have been seen either. Bajaj is making us wait too long!